MEDIA BUYER / MARKETING VA / + AI CREATIVE

Meta ad systems that turn spend into profit.

I'm Neil. I run Meta ads for eCommerce and service brands in the US, Hong Kong, and the Philippines. Two years in, I've built ad systems that bring in leads and sales at a profit. I also use AI to localize ads and build landing pages, so tests go live faster.

Email me ↗ View résumé ↗

0.00x

Best 6-month ROAS on my own brand, at a 60% profit margin.

Impressions delivered

Purchases driven

Best month ROAS

$0M

US ad spend managed

About

I build ad systems that bring in leads, lift sales, and turn a profit.

My main work is Meta Ads on Facebook and Instagram. I also handle email, ad creative, and funnels. I've worked with service businesses, eCommerce brands, and content agencies here at home and in the US.

I lean on the numbers, test often, and let the data pick the winners. Now I use AI to make ad images and landing pages, so I can test more ideas in less time.

Philippines · Remote He/Him 2 yrs paid social Meta · Google · TikTok

01 / SELECTED WORK

Handled ad accounts & results

HK eCommerce brand: scaling across markets

Media buyer & localization · since Jan 2026

Localization · ABO · 14 markets

Challenge: Grow a Hong Kong eCommerce brand across many countries and beat a 1.70 ROAS target.
What I did: I set up my own campaigns with an ABO focus and optimize everything. I localize the ads for each market with Manus and build landing pages to match, running about 10 campaigns across 14 ad accounts.
Result: HK$42M in spend at a 1.97x blended ROAS, above the 1.70 target, with 129,671 purchases and 263M impressions.

ads-manager · report (client redacted)

Meta Ads Manager report for the Hong Kong account, client name redacted

1.97x ROAS vs 1.70 target · HK$42M spend · 129,671 purchases · tap to enlarge

US eCommerce brand: optimizing at scale

Meta Ads Specialist · current

Optimization · Daily reporting

Challenge: Keep a large US eCommerce account above a 0.60 ROAS target while it spends into the millions.
What I did: I handle the Meta upload, daily reporting, and daily optimization within the manager's rules. I run everything on the account except ad-set budget changes.
Result: $11.6M in spend at a 0.92x ROAS, above the 0.60 target, with 127,606 purchases and 695M impressions.

ads-manager · report (client redacted)

Meta Ads Manager report for the US account, client name redacted

0.92x ROAS vs 0.60 target · $11.6M spend · 127,606 purchases · tap to enlarge

My own brand: profitable from scratch

Founder & media buyer · Philippines

Owner · eCommerce · PH

Challenge: Build and grow my own brand at a profit, owning every part from strategy to creative to tracking.
What I did: I run all the ads myself: testing creative, building campaigns, scaling, and tracking results. One 6-month stretch held a 2.98x ROAS at a 60% profit margin.
Result: ₱3.34M in sales from ₱1.44M in spend, a 2.31x average ROAS, with the best month at 5.12x.

ads-manager · report (name redacted)

2.31x avg / 5.12x best ROAS · ₱1.44M spend · 1,852 sales · tap to enlarge

02 / DIFFERENTIATOR

AI for ad creative & landing pages

I use AI to go from idea to live ad faster. More concepts, quicker tests, lower creative cost, and the strategy still comes first. Here's how it fits the funnel.

AI Ad Creative

Concepts in minutes, not days

I make on-brand ad images with Claude Code and Nano Banana Pro. I can build a set of variations for cold-audience tests, so more angles reach buyers, sooner.

Claude Code Nano Banana Pro Canva

Real ad creative, AI-made

Gifty PH ad creative: a personalized song gift — Gifty PH — personalized gift ad

The Purest Solutions ad creative: SPF and skin tint, before/after — The Purest Solutions — before/after

The Purest Solutions ad creative: SPF for oily skin, benefits list — The Purest Solutions — benefits list

Salveo Barley Grass ad creative: SBG On the Go product highlight — SBG On the Go — product highlight

AI Landing Pages

From brief to live page in hours

I build landing pages with Manus and Claude Code, and localize ads for each market. I do this now for a Hong Kong brand across 14 markets, so every region gets a page that matches its ad.

Manus Claude Code CRO structure

03 / SERVICES

How I can help

Meta Ads management

Campaign strategy, build, and daily tuning on Facebook and Instagram, from ABO/CBO testing through scaling.

Funnel & landing pages

Funnel setup and AI-built landing pages that match your ad from click to buy.

Creative strategy & testing

Ad concepts, copy, and AI-made variations, all run through a clear testing plan.

Email & SMS marketing

Klaviyo, Mailchimp, and PostScript flows and campaigns that keep buyers coming back.

Tracking & reporting

Pixel and Conversions API setup, custom events, and a clear weekly report on CPL, ROAS, and creative.

Automation

ManyChat lead capture in Messenger and Zapier links between your tools, to save you hours.

04 / STACK

Skills & tools

Ad platforms / 03

Meta Ads Google Ads TikTok Ads

AI creative / 03

Claude Code Nano Banana Pro Manus

Email & SMS / 03

Klaviyo Mailchimp PostScript

Automation & commerce / 03

ManyChat Zapier Shopify

Technical / 07

Funnel setupLanding pagesLocalizationA/B testingAudience targetingInstant FormsPixel & CAPI

Workspace / 04

Notion Slack Google Workspace Canva

05 / EXPERIENCE

Where I've worked

Present

Jan 2026 to nowRemote Hong Kong

Marketing VA

HK eCommerce brand

Set up my own campaigns with an ABO focus and optimize the whole account.
Localize ads for each market with Manus and build landing pages to match.
Run about 10 campaigns across 14 ad accounts; 1.97x blended ROAS against a 1.70 target.

April 2024 to nowRemote · US

Marketing VA

US eCommerce brand

Handle Meta upload, daily reporting, and daily optimization within the manager's rules.
Run everything on the account except ad-set budget changes.
$11.6M in spend at a 0.92x ROAS, above the 0.60 target.

Jan 2025 to nowRemote

Owner

My own brand

Own and run a gifting brand end to end: strategy, creative, and tracking.
2.31x average ROAS, best month 5.12x; a 2.98x, 60%-margin best-6-month stretch.
Built content systems to keep fresh creative coming.

Jan 2026 to nowRemote · Philippines

Media Buyer

PH Aesthetic Clinic

Run Click-to-Messenger campaigns focused on sales inquiries and bookings.
28,696 conversations started across ₱656,692 in spend, at a ₱22.88 average cost per result.

Jan 2026 to nowRemote · Philippines

Media Buyer

PH Eyebrow and Aesthetic Clinic

Run Click-to-Messenger campaigns for booking inquiries and engagement.
8,332 conversations started across ₱183,896 in spend, at a ₱22.07 average cost per result.

Past

2025Remote · US

Media Buyer

US Social Media Agency

Ran lead-gen campaigns on Meta Instant Forms and Messenger.
Built the ad setup, wrote copy, and tracked results with custom conversion events.
Set up ManyChat to capture leads in Messenger; sent weekly reports.

2025Remote

Media Buyer

Australian Client - Coaching Niche

Ran paid social and lead-gen for a coaching brand.
Handled campaign setup, optimization, and reporting.

06 / CREDENTIALS

Certifications

Google Data Analytics

Google · Coursera

IT Automation with Python

Google · Coursera

Power Platform Fundamentals (PL-900)

Microsoft

Career Essentials in Data Analysis

Microsoft · LinkedIn

Contact

Let's make your ad spend profitable.

Need a media buyer or marketing VA who moves fast and works from the numbers? Tell me about your goals.

Email me ↗ View résumé ↗

neilangelomartinez@gmail.com +63 927 402 1199 LinkedIn ↗