MEDIA BUYER / MARKETING VA / + AI CREATIVE

Meta ad systems that turn spend into profit.

I'm Neil. I run Meta ads for eCommerce, service, and tech brands in the US and the Philippines. Two years in, I've built ad systems that bring in leads and sales at a profit. I also use AI to make the ad images and build the landing pages, so tests go live faster.

Email me ↗ View résumé ↗

0.00x

Purchase ROAS on my own brand. ₱1.8M in revenue from ₱633K in spend, at a 60% profit margin.

Total reach

Impressions

Purchases driven

Best campaign ROAS

About

I build ad systems that bring in leads, lift sales, and turn a profit.

My main work is Meta Ads on Facebook and Instagram. I also handle email, ad creative, and funnels. I've worked with service businesses, eCommerce brands, and content agencies here at home and in the US.

I lean on the numbers, test often, and let the data pick the winners. Now I use AI to make ad images and landing pages, so I can test more ideas in less time.

Philippines · Remote He/Him 2 yrs paid social Meta · Google · TikTok

01 / SELECTED WORK

Handled ad accounts & results

U.S. Tech Brand: buying at scale

Meta Ads Specialist · full-time · 2024

Scale · Multi-platform

Challenge: Win a lot of new customers for a US tech brand, and keep the cost per sale low across Meta, Google, Microsoft, and Amazon Ads.
What I did: Set up and watched the campaigns, tuned the ads to hit targets, and sent daily numbers, weekly creative reviews, and post-purchase survey notes to guide the plan.
Result: Ran the ads at scale. 27.9M reach and 188M impressions, which drove 31,000 sales.

ads-manager · account-summary

Metric	Value
Reach	27.9M
Impressions	188M
Purchases	31,000
Reporting	Daily + Weekly
Platforms	Meta · Google · MSFT · Amazon

Own Brand: a profitable store from scratch

Freelance brand owner · 2025

CBO · Scaling

Challenge: Start my own brand and grow it at a profit, doing all of it myself: strategy, creative, and tracking.
What I did: Ran the ads for six months: testing creative, building CBO campaigns, scaling, and tracking results. I set up a simple system to keep fresh creative coming.
Result: A steady 2.98x ROAS at a 60% profit margin. ₱1.8M in sales from just over ₱633K in spend.

ads-manager · own-brand

Metric	Value
Ad spend	₱633K
Purchase value	₱1.8M
Purchase ROAS	2.98x
Profit margin	60%
Duration	6 months

PH Dropshipping: test and scale on a budget

Project basis · Sept to Dec 2024

ABO + CBO

Challenge: Bring in sales at a profit for a Philippine dropshipping brand on a small, fixed budget.
What I did: Ran several test and scale campaigns with both ABO and CBO setups. Kept the cost per sale in profit while lifting CTR and holding CPC down.
Result: 126 sales at a 3.48x average ROAS. The best campaign hit 4.13x, with CTRs near 2%.

ads-manager · dropshipping-ph

Metric	Value
Purchases	126
Avg ROAS	3.48x
Best ROAS	4.13x
Avg CTR	~2.0%
Structure	ABO test · CBO scale

02 / DIFFERENTIATOR

AI for ad creative & landing pages

I use AI to go from idea to live ad faster. More concepts, quicker tests, lower creative cost, and the strategy still comes first. Here's how it fits the funnel.

AI Ad Creative

Concepts in minutes, not days

I make on-brand ad images with Claude Code and Nano Banana Pro. I can build a set of variations for cold-audience tests, so more angles reach buyers, sooner.

Claude Code Nano Banana Pro Canva

AI Landing Pages

From brief to live page in hours

I build landing pages with Manus and Claude Code. The page matches the ad, so paid clicks land on a page made to sell.

Manus Claude Code CRO structure

Prompt → Nano Banana Pro > Studio product shot on wet stone, soft morning light, minimal empty space, 4:5, photoreal. Make a 6-variation set for cold-audience testing.

→

Your Brand Sponsored

AI creative // 4:5

Clinically-backed glow, on sale today Shop now

yourbrand.com/lp/summer-offer

Landing page preview // Manus + Claude Code

Built in ~3 hrs with AI View live ↗

Full-funnel view

AI ad creativeConcept and copy made, then tested

AI landing pageMatches the ad, built to sell

3.48x ROASaverage across scaling campaigns

03 / SERVICES

How I can help

Meta Ads management

Campaign strategy, build, and daily tuning on Facebook and Instagram, from ABO/CBO testing through scaling.

Funnel & landing pages

Funnel setup and AI-built landing pages that match your ad from click to buy.

Creative strategy & testing

Ad concepts, copy, and AI-made variations, all run through a clear testing plan.

Email & SMS marketing

Klaviyo, Mailchimp, and PostScript flows and campaigns that keep buyers coming back.

Tracking & reporting

Pixel and Conversions API setup, custom events, and a clear weekly report on CPL, ROAS, and creative.

Automation

ManyChat lead capture in Messenger and Zapier links between your tools, to save you hours.

04 / STACK

Skills & tools

Ad platforms / 03

Meta AdsGoogle AdsTikTok Ads

AI creative / 03

Claude CodeNano Banana ProManus

Email & SMS / 03

KlaviyoMailchimpPostScript

Automation & commerce / 03

ManyChatZapierShopify

Technical / 05

Funnel setupA/B testingAudience targetingInstant FormsPixel & CAPI

Workspace / 04

NotionSlackGoogle WorkspaceCanva

05 / EXPERIENCE

Where I've worked

2025 to nowPraised Media

Meta Ads Manager

Praised Media

Run the strategy and day-to-day for lead-gen campaigns on Meta Instant Forms and Messenger.
Build the ad setup, write copy, upload creative, and track results with custom conversion events.
Send a weekly report on CPL, creative, and post-purchase results. Set up ManyChat to capture leads in Messenger.

2025Independent

Freelance Brand Owner

Own DTC brand

Ran the ads for six months: strategy, creative testing, and tracking.
Held a steady 2.98x ROAS at a 60% profit margin.
Did the CBO testing and scaling, and set up a system for fresh content.

2024U.S. Tech Company

Marketing VA · Meta Ads Specialist

U.S.-based tech brand

Set up campaigns, watched the spend, and tuned creative to hit targets.
Sent daily reports, weekly creative reviews, and post-purchase survey notes.
Helped review email campaigns and reported across Google, Microsoft, and Amazon Ads.

06 / CREDENTIALS

Certifications

Google Data Analytics

Google · Coursera

IT Automation with Python

Google · Coursera

Power Platform Fundamentals (PL-900)

Microsoft

Career Essentials in Data Analysis

Microsoft · LinkedIn

Contact

Let's make your ad spend profitable.

Need a media buyer or marketing VA who moves fast and works from the numbers? Tell me about your goals.

Email me ↗ View résumé ↗

neilangelomartinez@gmail.com +63 927 402 1199 LinkedIn ↗